In today’s highly competitive business environment, budget-oriented planning or forecast-based planning methods are insufficient for a large corporation to survive and prosper. The firm must engage in strategic planning that clearly defines objectives and assesses both the internal and external situation to formulate strategy, implement the strategy, evaluate the [...]
Archive for the ‘Marketing’ Category
The Strategic Planning Process
Posted in Artikel, Leadership, Management, Marketing, Strategy, tagged Management, process, strategic planning, vision mission on August 26, 2008 | Leave a Comment »
The Internet Impacts Value Chain Model for Indonesian e-commerce site
Posted in Binus, BioFIR, Herbal, Management, Marketing, Strategy, tagged Binus, BioFIR, Herbal, Management, Strategy on May 13, 2008 | Leave a Comment »
A value chain is a chain of activities. Products pass through all activities of the chain in order and at each activity the product gains some value. The chain of activities gives the products more added value than the sum of added values of all activities. It is important not to mix the concept of [...]
9 Quadrant E-Business Market Segmentation Matrix
Posted in Artikel, Binus, Management, Marketing, Strategy on April 15, 2008 | 1 Comment »
The e-business market segmentation matrix classifies different types of interaction between consumers, business & govermental agencies
Consumer/Peer/Citizen :
Consumer to Consumer :
e.g. eBay – peer to peer
e.g. Napster – citizen to citizen
e.g. US 2004 election campaign
e.g. bhinneka.com – indonesian C2C
Business to Consumer :
e.g. Ducati.com
e.g. bni.co.id – indonesian banking
e.g. terapi.tk – indonesian [...]
E-Commerce with Co-opetition Concept
Posted in Artikel, Binus, Leadership, Marketing, Strategy on April 7, 2008 | Leave a Comment »
The idea of “coopetition,” which refers to a business cooperating with its competitor, is not new. But high-tech companies–including the likes of Microsoft, Netscape, and Apple–increasingly are embracing the strategy as they attempt to grow in cutthroat markets.
Most experts say such collaboration is occurring because of the rapid convergence of many [...]
Key Business Factors
Posted in Artikel, Leadership, Management, Marketing, Strategy on March 31, 2008 | Leave a Comment »
Article By : Tash Anestos
Selected by : Selvy Riana T.
In the world of business, firms are typically measured by the level of success they have achieved in the market place. Every firm desires to attain success, thus surpassing the competition and planting a profitable foothold into their industry of choice. All [...]
TV Kalah Pamor Dengan InterNet
Posted in Marketing, Strategy on March 31, 2008 | Leave a Comment »
JAKARTA–MEDIA : Penelitian terhadap kalangan usahawan di Asia Pasifik menunjukkan bahwa media internet melampaui televisi sebagai sumber utama yang dipercaya untuk memperoleh berita dan informasi bisnis, sementara dominasi surat kabar sebagai informasi utama hingga kini belum tergoyahkan, demikian hasil temuan Edelman Asia Pasific dan dipublikasikan akhir pekan ini di Jakarta.
Presiden [...]
